Portfolio 2022–2026
UAL Interaction Design Arts · London

Nina
Bassichetti
Guidini

Designer and illustrator working across campaign strategy, interaction design, physical installation, and visual arts. Brazilian origin. Global sensibility.

Disciplines

  • Interaction Design
  • Campaign Strategy
  • Illustration & Print
  • Critical Design
  • Physical Installation
  • Visual Identity
250+
Science Museum visitors
100%
Guini Land print run sold
3
Cultures, one practice
Recognition & Projects
2026Selected for Science Museum Lates Exhibition — 1 of 5 UAL IDA projects chosen
2026L'Oréal Brandstorm — Bondé fragrance experience concept
2024Guini Land Debut Print Run — Sold out entirely
2026Live Brief: Resident Advisor 25th Anniversary Campaign
2025Desire Lines — Navigational design for visually impaired users
2026Selected for Science Museum Lates Exhibition — 1 of 5 UAL IDA projects chosen
2026L'Oréal Brandstorm — Bondé fragrance experience concept
2024Guini Land Debut Print Run — Sold out entirely
2026Live Brief: Resident Advisor 25th Anniversary Campaign
2025Desire Lines — Navigational design for visually impaired users

Projects

06 Projects · 2024–2026
About

Nina Bassichetti Guidini is a Brazilian designer and illustrator studying Interaction Design Arts at the University of the Arts London.

Her practice moves between installation, critical design, illustration, and campaign strategy — held together by a persistent interest in what design leaves out and what it quietly reveals.

Born in Brazil, raised in Singapore, and now based in London, Nina brings a sensibility shaped by multiple cultures, multiple visual languages, and an instinct for work that lives in the body as much as on the page. She makes things physical when ideas demand to be felt: paint traced by blindfolded hands, books bound around women's voices, shirts that carry cosmic imagery into the street.

At the same time, she thinks strategically — her live brief work for Resident Advisor's 25th anniversary campaign demonstrated an ability to move fluently between cultural insight, visual identity, and real-world execution. Alongside her studies, Nina runs Guini Land, an independent illustration label whose debut print run sold out entirely.

She is drawn to work that sits at edges — between analogue and digital, between the personal and the political, between the strange and the immediately recognisable.

Download
my CV

Full curriculum vitae including education, exhibitions, skills, and references available on request.

Download CV (PDF)
Education
2024–Present
BA Interaction Design Arts
University of the Arts London · London, UK
2022–2024
International Baccalaureate Diploma
Singapore · Higher Level Visual Arts
Exhibitions & Projects
2026
Science Museum Lates: Future of Food
Science Museum London · Selected from UAL IDA cohort
2026
L'Oréal Brandstorm — Bondé
L'Oréal Group · Parfum Vivant Concept
2026
Live Brief: Resident Advisor Campaign
RA 25th Anniversary · Visual Identity & Strategy
2026
Affordances: Anti Affordances of Being a Woman
UAL Interaction Design Arts · Critical design installation
2025
Desire Lines: Navigating Sightless Routes
UAL Interaction Design Arts · Installation
2024
Guini Land — Independent Illustration Label
Self-founded · Debut print run sold out
Interaction Design Installation ★ Featured

Science Museum Lates:
The Buzz Behind Our Food

Year 2026
Role Lead designer & fabricator
Team Collaboration with Maia El Mehdawi
Venue Science Museum London, Future of Food Lates
Medium Interactive installation, physical fabrication
Science Museum Lates
250+
Visitors played
1 of 5
Selected from UAL IDA cohort
1 night
250 interactions survived

What if the most effective way to understand an ecological crisis was to shrink yourself into it?

Pollination: The Buzz Behind Our Food was built on that premise — a hands-on interactive exhibit designed to place visitors not outside the problem, but inside it, at the scale of the very creatures we're losing.

Created in collaboration with Maia El Mehdawi and exhibited at the Science Museum London as part of Future of Food Lates, the exhibit centred on a single interaction design challenge: how do you make someone genuinely care about pollinators in under five minutes, in a loud room, on a Friday night?

The answer was scale. Flowers were fabricated at human size, immersing visitors in an environment where they moved through the exhibit as the bug, not the observer. From inside that perspective, players worked through a hands-on matching game, connecting foods to the pollinators responsible for their existence. The mechanics were simple by design; the revelation was in the doing. People were surprised, again and again, by how much of what they eat depends on creatures they rarely think about.

The project demanded both making and systems thinking — designing an experience that could be picked up instantly by anyone, survive 250 interactions across a single evening, and communicate genuine scientific content without losing the playfulness that makes people stop and engage. Props were fabricated from scratch using papier-mâché and physical construction, built to be touched, handled, and worn down by curiosity.

The challenge

How do you make someone genuinely care about pollinators in under five minutes, in a loud room, on a Friday night?

The answer

Scale. Make them the bug, not the observer. Fabricate flowers at human size. Let the revelation come from doing, not reading.

Materials

Papier-mâché, physical construction, hand fabrication. Built to survive a single Friday evening of 250 interactions.

Selection

Selected from the full UAL Interaction Design Arts cohort — 1 of 5 projects chosen to exhibit at Science Museum London.

Branding Campaign Strategy UX Strategy

L'Oréal Brandstorm:
Bondé

Year 2026
Client L'Oréal Group — Parfum Vivant brief
Role Concept, visual direction & brand strategy
Medium Brand concept, visual identity, experience design
Bondé

Bondé is a fragrance experience designed for two — scent as shared relational identity.

Developed for L'Oréal Brandstorm 2026 under the Parfum Vivant brief, Bondé emerged from a simple cultural insight: fragrance has always been deeply personal, but the most powerful scent memories are rarely solo. They are bound to another person — a mother, a partner, a place shared.

The concept moves against the grain of contemporary perfumery's obsession with individual expression. Bondé proposes that a fragrance can be relational by design: two complementary scent profiles that each stand alone but create something new when worn together. The experience is built around the moment of discovery — two people finding their individual scents, and then the third scent that only exists in proximity.

Visually, Bondé draws on the aesthetics of connection — interlocking forms, warm earth tones, the visual language of closeness. The brand identity was developed to feel premium but emotionally accessible, sitting between luxury fragrance and the warmth of independent beauty. From cultural insight through brand strategy to visual execution, this project demonstrated an ability to move fluently between analytical thinking and creative direction.

The insight

The most powerful scent memories are never solo — they are bound to another person, a place, a moment shared.

The concept

Two complementary scent profiles that stand alone but create a third, new scent only in proximity. Fragrance as relational design.

Context

L'Oréal Brandstorm 2026 — an international student competition. Nina is also entering Brandstorm 2027.

Critical Design Installation Interaction Design

Desire Lines:
Navigating Sightless Routes

Year 2025
Role Lead artist & designer
Medium Physical installation, embodied experience
Context UAL Interaction Design Arts, solo work
Desire Lines

Desire Lines asks what happens when navigation is stripped of sight — when the body has to find its own route.

A desire line is the path worn by repeated human movement — the shortcut across a lawn, the worn patch on a pavement corner. It is navigation by instinct rather than instruction. This project takes that concept and removes the one sense most navigation design assumes: vision.

The installation placed participants in a space where routes were defined not by visible signage or clear pathways, but by texture, sound, and physical resistance. Blindfolded, participants traced paint through a space designed to resist easy movement — discovering that navigation, at its most fundamental, is a full-body act, not just a visual one.

The work sits in the tradition of critical design practice that asks not "how do we design for users" but "what assumptions are built into the design itself?" The city, the building, the interface — all assume a particular body, a particular set of senses. Desire Lines made that assumption visible by removing it.

The question

What assumptions about the body are built into every navigation system we encounter?

The method

Blindfolded participants. Routes defined by texture, sound, and resistance rather than visual signage. Paint traces left by hands navigating sightlessly.

The lineage

Sits within the tradition of critical design — work that asks questions rather than solves problems. Influenced by disability theory and embodied cognition research.

Campaign Visual Identity Live Brief

Live Brief:
Resident Advisor 25th Anniversary Campaign

Year 2026
Client Resident Advisor
Role Cultural strategy, visual identity & execution
Medium Campaign design, visual identity, art direction
Context UAL live brief — real client, real brief
Resident Advisor Campaign

Resident Advisor turned 25 in 2026 — a milestone for one of electronic music's most trusted cultural platforms.

The live brief asked for a campaign that would honour RA's history without becoming nostalgic for it. Twenty-five years of documenting global club culture is not a story of one place or one sound — it is a story of relentless movement, of communities forming and dissolving, of music as a form of collective belonging that resists easy documentation.

The campaign response began with a cultural audit: what does RA actually stand for, and how does that manifest visually? The platform has always existed at the intersection of journalism and community, between the insider and the accessible. The visual identity developed for the anniversary campaign reflects this tension — typographically grounded, referencing print culture and fanzines, but applied to contemporary surfaces and digital contexts.

The project demonstrated the ability to move fluently between cultural insight, strategic thinking, and visual execution — from a detailed reading of the brief and its cultural context, through a visual identity system, to final campaign executions. This range — analytical and visual — is what this project most clearly represents.

The brief

Create a campaign for Resident Advisor's 25th anniversary — one that honours history without nostalgia.

The approach

Cultural audit first. Visual identity second. RA exists at the intersection of journalism and community — the campaign reflects that tension.

What this shows

The full range: cultural insight → strategic thinking → visual execution. Analytical and creative in the same project.

Illustration Independent Label ★ Sold Out

Guini Land:
Independent Illustration Label

Year 2024 — ongoing
Role Founder, illustrator & creative director
Medium Illustration, print, independent publishing
Result Debut print run — sold out entirely
Guini Land
100%
Debut print run sold
2024
Founded independently
Ongoing
Second run in development

Guini Land is Nina Bassichetti's independent illustration practice — a label for work that doesn't fit neatly anywhere else.

Launched in 2024, Guini Land began as a question: what happens when the illustration work that gets made privately, for its own sake, is treated as seriously as any commissioned project? The answer was a debut print run — a series of illustrations printed in limited edition and offered for sale independently.

The prints sold out entirely. That result was not incidental — it was the first proof that a particular visual world, cosmic and warm and slightly strange, had an audience beyond the studio. Guini Land's imagery sits somewhere between folk cosmology and contemporary illustration: bodies and planets and plants and the domestic rendered with the same level of attention, as if the scale of the universe and the scale of a kitchen table are equally interesting.

The label continues to develop. A second run is in planning, with an expanded range of objects alongside the prints. The long-term vision is for Guini Land to move into small physical objects — limited edition pieces that carry the visual language into three dimensions. This connects directly to Nina Bassichetti's wider interest in toy design and play objects as vehicles for cultural and emotional storytelling.

What it is

An independent illustration label treating private, self-directed work with the same rigour as commissioned practice.

The visual world

Cosmic, warm, slightly strange. Bodies and planets and the domestic — rendered as if the scale of the universe and a kitchen table are equally interesting.

What's next

Second print run in development. Expanding into small physical objects. A bridge between illustration practice and toy design ambitions.

Critical Design Installation Campaign

Affordances:
Anti Affordances of Being a Woman

Year 2026
Role Solo work — concept, design & execution
Medium Critical design, installation, wearable objects
Context UAL Interaction Design Arts
Anti Affordances

An affordance is what a design allows you to do. An anti-affordance is what it prevents.

This project began with a deceptively simple observation: the designed world is full of anti-affordances for women. A door that requires two hands to push while holding something. A pocket too small to hold a phone. A street lighting system that assumes a user who feels safe. A chair designed for a body type that is statistically not the majority.

Affordances: Anti Affordances of Being a Woman made these invisible exclusions visible by turning them into wearable objects and installation elements. Shirts printed with cosmic imagery — the same imagery Nina Bassichetti uses in Guini Land — were accompanied by text that named the anti-affordance each garment references. The cosmic visual language was chosen deliberately: it places the micro (the overlooked detail of daily design) against the macro (the scale of systems that produce it), asking the viewer to hold both at once.

The work is critical without being didactic. It does not explain what the viewer should feel. It creates an environment in which the realisation arrives through encounter — which is, perhaps, the most honest form of critical design.

The concept

Anti-affordances — the things design prevents — made visible through wearable objects and installation.

The visual language

Cosmic imagery from Guini Land placed against text naming specific anti-affordances. Micro and macro held simultaneously.

The approach

Critical without being didactic. The realisation arrives through encounter, not explanation.

Connection

Shares visual DNA with Guini Land — showing how a personal illustration practice and critical design work can speak the same language.

Let's make
something
together

I'm currently open to internships, placements, freelance projects, and entry-level roles in design, advertising, and illustration. I'd love to hear from studios, agencies, and people working on things that matter.

Availability

Currently in second year at UAL, with my placement year beginning in 2026–27. Available for internships from Summer 2026, and open to freelance illustration and design commissions year-round.

About me
Based in

London, UK · Also from São Paulo, Brazil & Singapore

Looking for

Internships & placements in design, advertising, and creative direction. Freelance illustration commissions. Collaborative projects in installation and critical design.

Education

BA Interaction Design Arts
University of the Arts London
Placement Year: 2026–2027

Languages

Portuguese (native) · English (fluent) · Spanish (fluent — C1)

Response time

I aim to respond to all enquiries within 48 hours.